Why is Home Staging Important?

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General Moving

When you are ready to sell your home, many people will offer you advice on how to best market it to get top dollar.  You will want to make the dwelling look comfortable and clean, but there might be more to it than just a quick scrub of the floors and counters.  One trend that has become popular in many real estate markets is utilizing home staging.  This process prepares a home to be shown to potential buyers and works to make it as inviting and attractive to the greatest number of people.  And while the concept isn’t new, some people wonder just how important home staging is.

Selling a home is often stressful.  Most homeowners want the process to go as quickly as possible and be able to move into their next house.  However, some homes linger on the market for months, and even years, bringing panic and dread.  While not guaranteed, home staging can have a positive impact on a home.  It can help buyers not only envision a life in the home, but fall in love with the house.  According to a report from the National Association of Realtors, or NAR, home staging is believed to help in a number of ways.  If done properly, it can help buyers visualize their future in the home, make them more willing to walk through a home viewed online, and can help buyers overlook faults with the property.  Ultimately, 32% of buyers’ agents and 37% of sellers’ agents believe staging increases the value of the home by up to 5%.  For many, spending a little money to stage their house can pay off on the final dollar amount buyers are willing to pay for the house.

To give you a competitive edge in the market, you need to make your home look amazing.  Some of the tasks are easy and intuitive.  First and foremost, you want your home to be clean for every showing.  Yes, this means breaking out the mop, vacuum, and duster, but it also means picking up your toddler’s toys that are strewn about the living room.  Once your home is clean, you will also want to inspect for any damage that you should fix.  That small crack in the corner of the dining room can quickly be spackled and you can easily re-caulk the bathtub.

When it comes time to sell, you may want to entrust a professional home stager or your realtor to help you stage the home.  For those who do not possess an eye for design, it can be helpful to enlist someone else to take care of the staging.  You will undoubtedly be preoccupied cleaning your home and perhaps on a house hunt of your own.  It may be in your best interest to let someone else handle this detail.  Hiring a home staging professional can be costly though.  Your realtor may be able to perform the service, but it again may come with an added charge.  If you are not ready to pay to have someone do the staging, you can always stage your home on your own using your items and maybe borrowing a few from family or neighbors.  However, you have decorated your home to your tastes, so it can be difficult to try and remove your personal touches and create a blank canvas that potential buyers can envision as their own.

If you decide to stage the house yourself, you will want to create as much space as possible.  This means getting rid of all the clutter in closets and cabinets and pantries.  People who are seriously considering buying your home will want to inspect even these small spaces.  There is much more to consider than merely doing some purging though.  While a room has a set square footage, it’s amazing how the eyes can play tricks on you.  In any room, you want to have some furniture.  Some people think that an empty house gives potential buyers a chance to take everything in and simply envision the space how they want.  However, any room that is empty will appear smaller.  Even a couple of chairs will give your eyes a point of reference and help it to appear bigger.  There is a delicate balance though.  If you put too much furniture or decorations in a room, it will appear cluttered and cramped, making the room feel smaller than it is.  For this reason, when you stage your home, you want to utilize a few pieces to help the room feel spacious.

As people tour your home, they want to be able to visualize their lives in the home.  Because of this, it is important to make the home feel cozy without personal touches.  Family photos and other personal items can shatter this illusion.  Additionally, while you want the home to be inviting, it is important to keep it generic enough for buyers to put their own touches on the house.  While your child’s hot pink bedroom walls may work for your family, it is worth applying a more neutral color scheme.  Once someone buys your home, they will go about repainting and making design decisions.  But it is easier to sell them on a space they can make their own instead of something flashy.

Accentuating your home’s best features can go a long way.  If you have beautiful hardwood floors, show them off.  While many buyers will add rugs for a cozy touch once they move in, this feature can help sell your home, as well as increase the price.  The same goes for beautiful windows.  Don’t crowd the space with furniture in front of the gorgeous bay windows you have.  Show off these features.  They will be great selling points that will stick in the minds of interested buyers and can help you during price negotiation.

There are many tricks when it comes to home staging.  You realtor, family members, and friends will all offer their opinion for what you should keep and how you should style your home.  While it may seem irritating and potentially may require you to spend a few bucks, home staging can make or break your home when it goes on the market.

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